Social media marketing has become the norm in the world of digital marketing. For many, it represents the “next big thing” in the digital marketing industry, with the potential to impact all aspects of businesses.
Just imagine, with over 2 billion active monthly users using Facebook (that’s just the single social media platform), the impact magnitude it’s going to have for businesses. Today, social media marketing has raised above its status as a potent marketing platform for B2C businesses to encompass B2B businesses as well. According to statistics, nearly 80% of digital marketers are convinced of the efficacy and effectiveness of social media marketing, whereas, nearly 97% of all digital marketers are putting using social media marketing as a marketing tool.
With such high numbers, one can’t simply ignore the importance of social media in the digital marketing industry. And below we will be examining precisely the marketing benefits of investing in social media platforms.
One of the most important aspects of digital marketing comprises search engine optimization (SEO), which is a complete suite of techniques employed to boost business ranking in search engines. Without going in too many technicalities, the SEO employs different techniques to increase the business activity across different online platforms, as a way to establish the business reputation, which results in search engine crawlers listing businesses higher in its rankings.
Now, social media platforms offer businesses an ideal platform to increase their online activity and interact with customers, leading them to higher rankings in search engines.
- Increased Traffic
Social media is among the best platforms to divert traffic to the website. Again, a simple look at the numbers (2 billion active monthly Facebook users) reveals the absolute potential and target market you can attract to your business. Businesses are increasingly syncing their social media pages with the websites, which automatically helps them to attract larger traffic volumes to their business.
- Cost Effective
Although, digital marketing as a whole is in itself much reasonably priced that traditional marketing costs, social media marketing is even better in terms of affordability. In fact, for small and local businesses you can freely set-up your business page and reach out to your network organically. However, even if you want to boost your projection, you can create a highly customized and precisely targeted campaign, avoiding any unnecessary expenses in the process. Social media platforms offer you high-value filters like demographics, age, gender, nationality, time, interests and much more to create a precise and strongly targeted marketing strategy; not only saving you cost but yielding you better ROIs.
About the Author:
Taimoor Khan is Marketing Head at LeopardSol. – An affordable social media marketing USA agency. He has an accumulated experience of 10+ years in digital marketing with a focus on SEO and Content marketing strategy.